Creator analytics

Know the audience
before you pay.

Who follows them, what the comments say, and what a fair price looks like, on every creator.

Audience

Who’s really
watching.

Age, gender, country and the share of real followers, before you send a single message.

Women78%
Aged 25–3446%
In the US62%
Real, active followers91%
Comment analysis

What her followers
actually say.

Jess Park · 1,240 comments read

Where do I get this?? Need it before summer

Wants it

Been using it for a month, never going back

Loves it

Follow me back 🔥🔥🔥 check my page

Bot

Finally an honest review, thank you

Genuine

Across her comments: 27% ask how to get it. 3% bots.

Engagement by format

One engagement rate
hides the story.

6.8%on her organic reels
4.1%on carousels
5.2%on YouTube videos
3.4%on sponsored posts, half her organic rate
Fair price
$1,350

is a fair rate for one reel from Jess, estimated from creators with a similar audience in the US.

Range for creators like her: $1,100–1,600 per reel. Walk into the negotiation with a number.

Questions

Before
you commit.

What audience data do I get?

Age, gender, top countries and languages, and the share of real, active followers, on every creator profile. Check the audience matches your buyers before you spend.

How do you spot fake followers?

Kitbees looks for bots, inactive accounts and growth that jumps overnight, and shows the share of real followers so you know your money reaches people.

What does the comment analysis tell me?

It sorts comments by what they mean: people asking where to buy, people who already love the product, genuine praise, and bots. You see the share of each, not just a comment count.

How is engagement rate calculated?

Not as one number. Kitbees splits it by format, reels, videos and carousels, and by sponsored against organic posts, so you see where a creator performs and where paid posts drop off.

How do you estimate what a creator should cost?

From what creators with a similar audience size, engagement and country charge. It is an estimate to anchor your negotiation, and it is labelled as one.

Your brief.
Your people.