Engagement rate calculator
Check any Instagram account against others its size.
Typical Instagram engagement by size
| Account size | Median rate |
|---|---|
| 1K–3K followers | 2.9% |
| 3K–10K | 1.2% |
| 10K–30K | 0.6% |
| 30K–100K | 0.4% |
| 100K–300K | 0.5% |
| 300K–1M | 0.6% |
| 1M+ | 0.5% |
Median across Instagram creators in Kitbees.
Questions
Good to know.
How is engagement rate calculated?
Average likes plus average comments, divided by followers, times 100.
What is a good engagement rate on Instagram?
It depends on the size of the account. Among Instagram creators in Kitbees, the median is about 1.2% at 3K–10K followers and 0.4% at 30K–100K. Anything above the median beats half of the accounts that size.
Where do the typical rates come from?
They're the median across Instagram creators in Kitbees, split by follower count. Other benchmarks can run higher because they measure different accounts.
Where does the price come from?
It's an estimate for one sponsored post, based on audience size, engagement and a US audience. The real price is whatever you agree with the creator.
Is it free?
Yes. You see the result without signing up.