Influencer marketing definitions
A practical glossary for AI influencer marketing workflows, discovery, campaign management, analytics, and attribution.
Influencer discovery software
Software used to identify creators using niche, audience, and performance signals across multiple platforms.
Semantic influencer search
A search approach where AI interprets intent in natural language queries instead of relying only on fixed keywords or filters.
Influencer database
A searchable collection of creator profiles with audience, performance, and contact data used for discovery and outreach.
Cross-platform influencer matching
The process of linking one creator's accounts across Instagram, TikTok, YouTube, and other channels into a single profile.
Micro-influencer marketing
A strategy focused on partnering with creators who have smaller but highly engaged audiences, typically 10K to 100K followers.
Influencer audience quality score
A score estimating how authentic and active a creator's audience is, using bot detection, engagement patterns, and growth signals.
Fake followers detection
Analysis techniques that identify artificial, purchased, or inactive followers in a creator's audience.
Creator credibility score
A composite score that estimates whether a creator's growth, audience, and engagement patterns look authentic and sustainable.
Brand safety in influencer marketing
Practices and tooling used to reduce reputational risk when partnering with creators.
Influencer comment sentiment analysis
AI analysis of audience comments to detect sentiment, purchase intent, brand mentions, and content quality signals.
Influencer engagement rate
The ratio of audience interactions to follower count, used to gauge how actively a creator's audience responds to content.
Influencer pricing model
A framework for estimating creator rates based on tier, platform, engagement, geography, and content format.
Influencer market benchmarks
Reference performance and cost ranges used to compare campaign metrics by region, niche, or creator tier.
Earned media value (EMV)
An estimated dollar value assigned to organic impressions and engagements generated by creator content, benchmarked against paid media costs.
Influencer analytics platform
Software that collects, processes, and visualizes creator performance data across platforms for marketing decisions.
Influencer campaign management software
Software for planning, executing, and reporting creator campaigns from pipeline setup to performance analysis.
Influencer content approval workflow
A structured process for reviewing, approving, or requesting revisions on creator deliverables before publication.
Creator CRM for influencer marketing
A CRM-style system for storing creator relationships, communication history, labels, and pipeline statuses across campaigns.
Influencer outreach automation
Automating repeated outreach tasks like templated emails, follow-ups, and contact status tracking for creator partnerships.
Tracking links for influencer marketing
Short links or tagged URLs used to measure clicks, conversions, and creator-level attribution from influencer content.
Conversion tracking for influencer campaigns
Measurement setup that attributes conversions and revenue outcomes to specific creator touchpoints in a campaign.
Cost per engagement (CPE) in influencer marketing
A metric showing how much campaign spend is required to generate one engagement action like a like, comment, or share.
Influencer marketing ROI
Return on investment from influencer campaigns, measured by comparing campaign costs against business outcomes like revenue, signups, or conversions.
AI influencer marketing platform
Software that uses machine learning and automation to discover creators, run campaigns, and optimize performance across the full influencer marketing workflow.
AI UGC platform
A tool for generating and organizing user-generated content briefs, visual concepts, and production workflows with AI assistance.
Moodboard software for influencer campaigns
A tool for organizing visual references, creative direction, and shareable assets to align creators on campaign aesthetics.
Video brief generation
The process of turning campaign goals into creator-ready shot lists, scene breakdowns, and production guidance.
UGC project management
Coordinating creators, briefs, assets, deadlines, and approvals for user-generated content campaigns in one workspace.
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