Insights for modern
brand teams

Guides, benchmarks, and strategies for influencer marketing, from the team building the platform.

How to Measure Influencer Marketing ROI in 2026

A practical guide to influencer marketing ROI: formula, attribution, KPIs, benchmarks, and the tools brands need to measure creator campaigns properly.

Mar 26, 2026Read

campaign managementinfluencer marketing

How to Run Influencer Campaigns Without Spreadsheets

Most influencer marketing teams use 3 tools, 2 spreadsheets, and one intern. Here's how to consolidate everything into a workflow that actually scales.

Mar 10, 2026Read

micro-influencersmacro-influencers

Micro-Influencers vs Macro-Influencers: What the Data Actually Says in 2026

Everyone says micro-influencers are better. The data agrees. But most brands still can't make them work at scale. Here's what's actually happening and how to fix it.

Mar 4, 2026Read

AIcreator discovery

AI Creator Discovery: How It Works and Why Keywords Are Dead

AI can pass bar exams and write code. Your influencer platform still searches by hashtag. Here's how semantic creator discovery works and why it changes everything.

Feb 25, 2026Read

brand safetyinfluencer marketing

Brand Safety in Influencer Marketing: Beyond the Checkbox

Most influencer platforms either don't offer brand safety or reduce it to a label. Here's why that's dangerous and what real brand safety actually looks like.

Feb 18, 2026Read

influencer marketinginfluencer platform

Why Most Influencer Platforms Are Stuck in 2018

The influencer marketing industry spends $30B+ a year. The tools serving it haven't changed in 7 years. Here's what's broken and what the next generation looks like.

Feb 10, 2026Read

Insights for modernbrand teams