Definition
Connecting specific creator content and campaigns to measurable business outcomes like clicks, signups, and revenue.
Why it matters
Without attribution, influencer spend is a black box. Teams can't tell which creators drive real results versus vanity engagement, making it impossible to optimize budgets or justify investment to leadership.
How to evaluate
- Ties individual creator posts to downstream conversions, not just impressions
- Supports multiple attribution signals including tracking links, promo codes, and UTM parameters
- Provides per-creator and per-campaign breakdowns, not just aggregate totals
How Kitbees supports it
- Branded tracking links generated per creator automatically attribute every click and conversion back to the source
- Per-creator performance dashboards show exactly who drives traffic, signups, and revenue across campaigns
- Campaign-level attribution reporting lets you compare creator ROI side by side and double down on top performers
Related terms
Tracking links for influencer marketing
Short links or tagged URLs used to measure clicks, conversions, and creator-level attribution from influencer content.
Conversion tracking for influencer campaigns
Measurement setup that attributes conversions and revenue outcomes to specific creator touchpoints in a campaign.
Influencer marketing ROI
Return on investment from influencer campaigns, measured by comparing campaign costs against business outcomes like revenue, signups, or conversions.