Definition
A structured document that communicates brand goals, creative direction, deliverables, and guidelines to creators before content production begins.
Why it matters
Vague briefs lead to off-brand content, revision loops, and missed deadlines. A well-structured brief aligns creators with brand expectations upfront, reducing friction and improving content quality at scale.
How to evaluate
- Includes clear deliverables, timelines, and brand guidelines in a shareable format
- Supports visual references like moodboards or example content alongside written direction
- Scales across multiple creators without requiring manual customization for each one
How Kitbees supports it
- AI-generated visual briefs and moodboards give creators a clear creative direction before they start shooting
- Scene presets and video previews help creators understand exactly what the brand envisions for each deliverable
- Briefs connect directly to campaign workflows so approved content flows into tracking and reporting automatically
Related terms
Moodboard software for influencer campaigns
A tool for organizing visual references, creative direction, and shareable assets to align creators on campaign aesthetics.
Video brief generation
The process of turning campaign goals into creator-ready shot lists, scene breakdowns, and production guidance.
Influencer content approval workflow
A structured process for reviewing, approving, or requesting revisions on creator deliverables before publication.